| True Fruits: A Juiced-Up Internationalization Strategy - Student Spreadsheet |
| 作者姓名：Marc Fetscherin; Patrick Sell |
| 商品類型： | 商品編號：7B17A058 |
| 出版日期：2017/11/13 | 內容長度：58 頁 |
Spreadsheet to accompany product 9B17A058.
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| True Fruits: A Juiced-Up Internationalization Strategy - Teaching Note |
| 作者姓名：Marc Fetscherin; Patrick Sell |
| 商品類型： | 商品編號：8B17A058 |
| 出版日期：2017/11/13 | 內容長度：17 頁 |
Teaching note for product 9B17A058.
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| True Fruits: A Juiced-Up Internationalization Strategy |
| 作者姓名：Marc Fetscherin; Patrick Sell; |
| 商品類型：Case (Field) | 商品編號：9B17A058 |
| 出版日期：2017/11/13 | 內容長度：13 頁 |
In 2017, True Fruits, a German smoothie company, was operating in three European markets. The company had developed flash pasteurization, which was an efficient and gentle production process that made their product one of the highest quality smoothies in the world. The company successfully exported its product to premium Austrian and Swiss supermarkets, and was planning further expansion within Europe. True Fruits had strong brand loyalty, and a noteworthy, .....more
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