| Burberry: Victim of Price, Perception, or Plunge? |
| 作者姓名：Parul Sinha, Sujit Singh, Rajkumari Mittal, Smita Dayal |
| 商品類型：Case (Pub Mat) | 商品編號：W41508 |
| 出版日期：2025/03/03 | 內容長度：16 頁 |
Burberry Group plc (Burberry), the 169-year-old luxury British brand, reported a major fall in its brand value and profits amid a slowdown in demand for luxury goods in Asia and the United States. Other luxury brands also reported slowdowns, but Burberry was facing the worst of it. In July 2018 the company made headlines for burning its unsold inventory, the start of one of Burberry’s most difficult periods. The fashion house tried to regain its place .....more
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| Burberry: Victim of Price, Perception, or Plunge? - Teaching Note |
| 作者姓名：Parul Sinha, Sujit Singh, Rajkumari Mittal, Smita Dayal |
| | 商品編號：W41509 |
| 出版日期：2025/03/03 | 內容長度：17 頁 |
Teaching note for product W41508.
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