| Infosys: The Challenge of Global Branding (Traditional Chinese version) |
| 作者姓名：Jeff Saperstein; Padmini Murty;Viren Desai |
| 商品類型：Case | 商品編號：9B05AT01 |
| 出版日期：2007/07/02 | 內容長度：25 頁 |
Information technologies outsourcing is one the emergent fast-growth industries in the global high-tech economy. India is the leading country for IT outsourcing and Infosys is the largest Indian company in this sector. The branding challenge for Infosys is to leverage its reputation for predictable excellent results for information technology outsourcing. Management had identified overall company top-line revenue growth to achieve 30-40 per cent annual .....more
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| Infosys: The Challenge of Global Branding |
| 作者姓名：Jeff Saperstein; Padmini Murty;Viren Desai |
| 商品類型：Case (Field) | 商品編號：9B05A001 |
| 出版日期：2005/02/08 | 內容長度：25 頁 |
Information technologies outsourcing is one the emergent fast-growth industries in the global high-tech economy. India is the leading country for IT outsourcing and Infosys is the largest Indian company in this sector. The branding challenge for Infosys is to leverage its reputation for predictable excellent results for information technology outsourcing. Management had identified overall company top-line revenue growth to achieve 30-40 per cent annual .....more
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