| Tella Oy: Nordic Boutique or Finnish Global Enterprise? - Teaching Note |
| 作者姓名：Bonita Russell; Cory Isaacs; Oscar Ruelas |
| 商品類型： | 商品編號：8B21M023 |
| 出版日期：2021/03/03 | 內容長度：10 頁 |
Teaching note for product 9B21M023.
|
| Tella Oy: Nordic Boutique or Finnish Global Enterprise? |
| 作者姓名：Bonita Russell; Cory Isaacs; Oscar Ruelas |
| 商品類型：Case (Field) | 商品編號：9B21M023 |
| 出版日期：2021/03/03 | 內容長度：13 頁 |
In 2020, the chief executive officer of Tella Oy, a small Finnish hat-making firm, wanted to achieve €2 million in turnover. She had been pursuing a regional growth strategy with some success since 2016, when she had founded the business after acquiring the long-established family firm. With the onset of the COVID-19 pandemic, the firm had abandoned its internationalization plans and began fabricating personal protective clothing. When the chief executive .....more
|