| GlaxoSmithKline: Prepping for Battle |
| 作者姓名：OIivier Kanicki, Kelly Goldsmith |
| 商品類型：Case (Pub Mat) | 商品編號：W45009 |
| 出版日期：2025/06/17 | 內容長度：15 頁 |
<div style="font-size: 0.97em; line-height: 1.4;"><p align="justify">In 2021, the pharmaceutical giant GlaxoSmithKline plc was considering going beyond its existing line of treatment drugs for HIV and AIDS and enter the pre-exposure prophylaxis segment of the market. The company would be competing against market leading brands by Gilead Science Inc. To position its products against competitors, GlaxoSmithKline plc had .....more
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| GlaxoSmithKline: Prepping for Battle - Teaching Note |
| 作者姓名：OIivier Kanicki, Kelly Goldsmith |
| | 商品編號：W45010 |
| 出版日期：2025/06/17 | 內容長度：17 頁 |
Teaching note for product W45009.
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