| LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions - Instructor Spreadsheet |
| 作者姓名：Singfat Chu; Nitesh Pandey |
| 商品類型： | 商品編號：5B17E004 |
| 出版日期：2017/05/17 | 內容長度：64 頁 |
Spreadsheet to accompany product 8B17E004.
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| LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions - Student Spreadsheet |
| 作者姓名：Singfat Chu; Nitesh Pandey |
| 商品類型： | 商品編號：7B17E004 |
| 出版日期：2017/05/17 | 內容長度：59 頁 |
Student spreadsheet to accompany product 9B17E004.
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| LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions - Teaching Note |
| 作者姓名：Singfat Chu; Nitesh Pandey |
| 商品類型： | 商品編號：8B17E004 |
| 出版日期：2017/05/17 | 內容長度：11 頁 |
Teaching note for product 9B17D004.
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| LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions |
| 作者姓名：Singfat Chu; Nitesh Pandey; |
| 商品類型：Case (Field) | 商品編號：9B17E004 |
| 出版日期：2017/05/17 | 內容長度：4 頁 |
In early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of .....more
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