| Centre for Cellular and Molecular Biology: The Commercialization Challenge - Teaching Note |
| 作者姓名：Nita Sachan; Anand Nandkumar; Charles Dhanaraj |
| 商品類型： | 商品編號：8B11M064 |
| 出版日期：2012/07/16 | 內容長度：7 頁 |
Teaching note for product 9B11M064.
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| Oral Insulin: Breakthrough Innovation at Biocon |
| 作者姓名：Nita Sachan; Prasad Kaipa; Anand Nandkumar; Charles Dhanaraj |
| 商品類型：Case (Field) | 商品編號：9B11M065 |
| 出版日期：2011/07/28 | 內容長度：18 頁 |
This case deals with the innovation challenges of a medium-sized firm (under $1 billion) in an emerging economy (India), particularly the challenges of product development and commercialization. The management has to decide how to proceed with a promising novel formula for oral insulin — promising both in terms of financial returns as well as social impact. The company has spent several years of research and development in getting the drug through .....more
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| Oral Insulin: Breakthrough Innovation at Biocon - Presentation Containing Teaching Note Exhibits |
| 作者姓名：Nita Sachan; Anand Nandkumar; Charles Dhanaraj |
| 商品類型： | 商品編號：5B11M065A |
| 出版日期：2011/07/28 | 內容長度：222 頁 |
Presentation for product 8B11M065.
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| Oral Insulin: Breakthrough Innovation at Biocon - Spreadsheet |
| 作者姓名：Nita Sachan; Anand Nandkumar; Charles Dhanaraj |
| 商品類型： | 商品編號：5B11M065B |
| 出版日期：2011/07/28 | 內容長度：84 頁 |
Spreadsheet for product 8B11M065.
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| Oral Insulin: Breakthrough Innovation at Biocon - Teaching Note |
| 作者姓名：Nita Sachan; Anand Nandkumar; Charles Dhanaraj |
| 商品類型： | 商品編號：8B11M065 |
| 出版日期：2011/07/28 | 內容長度：11 頁 |
Teaching note for product 9B11M065.
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| Centre for Cellular and Molecular Biology: The Commercialization Challenge |
| 作者姓名：Nita Sachan; Prasad Vemuri; Anand Nandkumar; Charles Dhanaraj |
| 商品類型：Case (Field) | 商品編號：9B11M064 |
| 出版日期：2011/07/28 | 內容長度：17 頁 |
This case deals with the commercialization challenges that a premier research institute in an emerging economy faces despite conducting cutting-edge research. The case is set in 2009 in Hyderabad, India, soon after the appointment of CCMB’s new director, Dr. Mohan Rao. Rao has to decide how to proceed with incentivizing the scientists to find potential applications for their research when most scientists are merely interested in doing basic research .....more
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