| Roku: Designing a Business Model for TV Streaming |
| 作者姓名：Ning Su, Tiwalola Ilori |
| 商品類型：Case (Pub Mat) | 商品編號：W33320 |
| 出版日期：2023/04/27 | 內容長度：15 頁 |
Roku Inc. was launched in 2008 as a spinoff from Netflix. Inc. The company sold streaming devices—tools that transformed standard televisions into smart TVs—and operated a free advertising-supported streaming television service called The Roku Channel. Throughout the 2010s, Roku Inc. dominated the streaming device industry. In late 2022, however, the company was facing several challenges. Increased operating expenses from recent investments in content .....more
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| Roku: Designing a Business Model for TV Streaming - Teaching Note |
| 作者姓名：Ning Su, Tiwalola Ilori |
| | 商品編號：W33321 |
| 出版日期：2023/04/27 | 內容長度：10 頁 |
Teaching note for product W33320.
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