Teaching note for product 9B08M057.

Jessica Pierce and Ashley Mound have developed an innovative product for an entrepreneurship class assignment to be presented to potential investors. They now need to determine 1) which target markets have the most potential, 2) which distribution channels to use and 3) a sales volume estimate. The purpose of the case is to teach students how to use secondary research resources from a typical library to research the nature of the market for a new .....more

Chrysler and Daimler-Benz shareholders approved the largest corporate merger in history. After months of talks, the chairman of the German-based Daimler-Benz management board and the chairman and chief executive officer of the U.S.-based Chrysler Corporation were preparing for when the two companies would officially combine forces to create the fifth largest automobile company in the world. These two managers were officially charged with the responsibility .....more