| Craig Manufacturing: The Commander Decision - Teaching Note |
| 作者姓名：W. Glenn Rowe; Nicole Davey Makris |
| 商品類型： | 商品編號：8B20M124 |
| 出版日期：2020/06/19 | 內容長度：6 頁 |
Teaching note for product 9B20M124.
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| Craig Manufacturing: The Commander Decision |
| 作者姓名：W. Glenn Rowe; Nicole Davey Makris |
| 商品類型：Case (Field) | 商品編號：9B20M124 |
| 出版日期：2020/06/19 | 內容長度：14 頁 |
In 2011, the vice-president of Craig Manufacturing (CM)was preparing a presentation for the company’s advisory board and senior management. Craig Manufacturing, based in New Brunswick, Canada, was a privately held, third-generation family business that manufactured attachments for heavy equipment used in large construction projects in Canada and the United States. The company had achieved a strong reputation by pursuing a differentiation strategy .....more
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| Yama Ribbons & Bows Co., Ltd.: Where to Next? - Teaching Note |
| 作者姓名：Zhiduan Xu; W. Glenn Rowe; Nicole Davey Makris |
| 商品類型： | 商品編號：8B14M077 |
| 出版日期：2014/08/15 | 內容長度：6 頁 |
Teaching note for product 9B14M077.
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| XiamenAir in 2014: The Dreamliner Decision - Teaching Note |
| 作者姓名：W. Glenn Rowe; Xiaomei Guo; Nicole Davey Makris |
| 商品類型： | 商品編號：8B14M054 |
| 出版日期：2014/05/06 | 內容長度：10 頁 |
Teaching note for product 9B14M054.
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