| JetBlue Airways Corporation: Navigating Turbulences with Steadfast Evolution |
| 作者姓名：Neha Mittal, Bertrand Guillotin |
| 商品類型：Case (Pub Mat) | 商品編號：W37410 |
| 出版日期：2024/07/19 | 內容長度：13 頁 |
Amid turbulent financial times and fierce competition, Joanna Geraghty assumed the role of chief executive officer at JetBlue Airways Corporation (JetBlue) in February 2024. Facing significant losses and gender barriers in a male-dominated industry, Geraghty embarked on a mission to steer JetBlue towards stability and success. Hindered by setbacks such as the failed acquisition bid of Spirit Airlines Inc. and pressure from activist investor Carl Icahn, .....more
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| JetBlue Airways Corporation: Navigating Turbulences with Steadfast Evolution - Teaching Note |
| 作者姓名：Neha Mittal, Bertrand Guillotin |
| 商品類型： | 商品編號：W37411 |
| 出版日期：2024/07/19 | 內容長度：9 頁 |
Teaching note for product W37410.
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