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| Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space - Teaching Note |
| 作者姓名：Rituparna Basu; Neena Sondhi |
| 商品類型： | 商品編號：8B21A002 |
| 出版日期：2021/10/02 | 內容長度：26 頁 |
Teaching note for product 9B21A002.
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| Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space |
| 作者姓名：Rituparna Basu; Neena Sondhi |
| 商品類型：Case (Field) | 商品編號：9B21A002 |
| 出版日期：2021/10/02 | 內容長度：16 頁 |
Sirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with its launch of PeeBuddy—a portable urination device for women. For Sirona Hygiene, the first four years had been extremely satisfying, as the company was able to launch five unique products and 15 differentiated products across its three brands—PeeBuddy, Sirona, and BodyGuard. Each brand had its own unique value proposition and operated in a different product space. The .....more
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| SAREGAMA INDIA LTD: REPOSITIONING THE VALUE PROPOSITION - Teaching Note |
| 作者姓名：Rituparna Basu; Neena Sondhi |
| 商品類型： | 商品編號：8B19A054 |
| 出版日期：2019/10/31 | 內容長度：22 頁 |
Teaching note for product 9B19A054.
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| SAREGAMA INDIA LTD: REPOSITIONING THE VALUE PROPOSITION |
| 作者姓名：Rituparna Basu; Neena Sondhi |
| 商品類型：Case (Field) | 商品編號：9B19A054 |
| 出版日期：2019/10/31 | 內容長度：18 頁 |
Saregama India Limited (Saregama), a 117-year-old music company, was on a growth trajectory. Its third-quarter financial results in 2017–2018 had shown unprecedented growth. Over the previous three years, Saregama had converted its conventional copyrighted music into high-quality digital formats and made a rare stretch from the business-to-business (B2B) to business-to-consumer (B2C) market. The company had added new intellectual properties (IP) in .....more
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| Nappa Dori: Crafting the Branding Strategy |
| 作者姓名：Neena Sondhi; Rituparna Basu |
| 商品類型：Case (Field) | 商品編號：9B19A043 |
| 出版日期：2019/08/30 | 內容長度：15 頁 |
The Indian luxury leather brand Nappa Dori, founded in 2010 in Delhi, had a product range that included a luxury line of trunks, bags, accessories, and bespoke projects for its prestigious clients, which included international luxury hotels and airlines. The brand had earned worldwide recognition from global luxury clients, and by 2017, it had seven stores, a design studio, and two cafes in India as well as one destination store at a luxury resort .....more
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| Nappa Dori: Crafting the Branding Strategy - Teaching Note |
| 作者姓名：Neena Sondhi; Rituparna Basu |
| 商品類型： | 商品編號：8B19A043 |
| 出版日期：2019/08/30 | 內容長度：19 頁 |
Teaching note for product 9B19A043.
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| LaundryWala: Scaling up an On-Demand Laundry Start-Up |
| 作者姓名：Neena Sondhi; Chhavi Mehta |
| 商品類型：Case (Field) | 商品編號：9B18A064 |
| 出版日期：2018/11/26 | 內容長度：15 頁 |
LaundryWala was an online, on-demand laundry service provider in the suburbs of Delhi, India. In 2018, three years after its inception, the firm had more than 30,000 individual and business customers. The 33-year-old owner had to make quick strategic decisions regarding the next phase of the firm's growth. She looked at the firm's operation details to assess the following: Was her service model viable and profitable? Should the customer segment .....more
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| LaundryWala: Scaling up an On-Demand Laundry Start-Up - Instructor Spreadsheet |
| 作者姓名：Neena Sondhi; Chhavi Mehta |
| 商品類型： | 商品編號：5B18A064 |
| 出版日期：2018/11/26 | 內容長度：102 頁 |
Spreadsheet to accompany product 8B18A064.
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| LaundryWala: Scaling up an On-Demand Laundry Start-Up - Student Spreadsheet |
| 作者姓名：Neena Sondhi; Chhavi Mehta |
| 商品類型：Supplement | 商品編號：7B18A064 |
| 出版日期：2018/11/26 | 內容長度：97 頁 |
Additional Supplement to accompany product 9B18A064.
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| LaundryWala: Scaling up an On-Demand Laundry Start-Up - Teaching Note |
| 作者姓名：Neena Sondhi; Chhavi Mehta |
| 商品類型： | 商品編號：8B18A064 |
| 出版日期：2018/11/26 | 內容長度：13 頁 |
Teaching note for product 9B18A064.
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