| Snapdeal.com - Teaching Note |
| 作者姓名：Tripti Ghosh Sharma; Dheeraj Tewani; Laksh Sharma; Amit Sharma; Naval Shevade; |
| | 商品編號：8B16M019 |
| 出版日期：2016/03/18 | 內容長度：13 頁 |
Teaching note for product 9B16M019.
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| Snapdeal.com |
| 作者姓名：Tripti Ghosh Sharma; Dheeraj Tewani; Laksh Sharma; Amit Sharma; Naval Shevade; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16M019 |
| 出版日期：2016/03/18 | 內容長度：12 頁 |
Snapdeal.com had launched as a platform for online discount coupons, then revamped its business model in the evolving Indian e-commerce sector to become one of India’s largest e-commerce retailers. In India’s rapidly growing market, the major players jockeyed for the top position and used various business models and strategic initiatives. Now, the entry of Amazon into the industry challenged the market dynamics and Snapdeal.com faced challenges of .....more
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| Hero Motocorp - Teaching Note |
| 作者姓名：Tripti Ghosh Sharma; Naval Shevade |
| 商品類型： | 商品編號：8B15M056 |
| 出版日期：2015/08/28 | 內容長度：11 頁 |
Teaching note for product 9B15M056.
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| Hero MotoCorp |
| 作者姓名：Tripti Ghosh Sharma; Naval Shevade; |
| 商品類型：Case (Pub Mat) | 商品編號：9B15M056 |
| 出版日期：2015/08/28 | 內容長度：15 頁 |
After a 26 year partnership in the Indian two-wheeler industry, Hero and Honda parted ways. Honda had now become one of Hero’s main competitors. The case covers the reasons for the split, the challenges faced by Hero and the strategic initiatives it had to use to overcome these challenges. After the split, rebranding and re-positioning itself as a stand-alone brand was of primary importance to Hero MotoCorp. To ensure that Hero MotoCorp continued .....more
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