| LifeCell International: Gifting Futuristic Life Care - Student Spreadsheet |
| 作者姓名：Rolla Krishna Priya; Narendra Rao Kagita; Abhijeet Shelke |
| 商品類型：Supplement | 商品編號：7B16M018 |
| 出版日期：2016/11/02 | 內容長度：27 頁 |
Student spreadsheet for product 9B16M018.
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| LifeCell International: Gifting Futuristic Life Care - Teaching Note |
| 作者姓名：Rolla Krishna Priya; Narendra Rao Kagita; Abhijeet Shelke |
| 商品類型： | 商品編號：8B16M018 |
| 出版日期：2016/11/02 | 內容長度：11 頁 |
Teaching note for product 9B16M018.
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| LifeCell International: Gifting Futuristic Life Care |
| 作者姓名：Rolla Krishna Priya; Narendra Rao Kagita; Abhijeet Shelke; |
| 商品類型：Case (Field) | 商品編號：9B16M018 |
| 出版日期：2016/02/11 | 內容長度：17 頁 |
LifeCell International, a stem cell banking service in India, reduced its subscription pricing in 2013. The managing director and chief executive officer was considering the effects of this price differentiation strategy on his efforts to make regenerative health care affordable in India. He needed to address several critical issues, including improving awareness of regenerative therapies, disseminating product information, increasing market penetration, .....more
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