| Himalaya Drug Company: Repositioning a Herbal Soap - Teaching Note |
| 作者姓名：S. Ramesh Kumar; Venkata Seshagiri Rao; Narayana Trinadh Kotturu |
| 商品類型： | 商品編號：8B13A048 |
| 出版日期：2014/11/04 | 內容長度：6 頁 |
Teaching note for product 9B13A048
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| Himalaya Drug Company: Repositioning a Herbal Soap |
| 作者姓名：S. Ramesh Kumar; Venkata Seshagiri Rao; Narayana Trinadh Kotturu |
| 商品類型：Case (Field) | 商品編號：9B13A048 |
| 出版日期：2014/11/04 | 內容長度：8 頁 |
In an initiative to develop its herbal soap offering and create a repositioning strategy for its soap products, one of the front-runners in the Indian skincare market explored the perception of the brand image, using survey data to compare its own image with those of two of its strongest competitors. The challenge for this brand was to reposition itself and build its equity after taking into consideration the perceptual results of the study and the .....more
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