| Nokia India: Battery Recall Logistics |
| 作者姓名：Charles Dhanaraj; Narendar Sumukadas; P. Fraser Johnson; Monali Malvankar |
| 商品類型：Case (Field) | 商品編號：9B11D003 |
| 出版日期：2011/06/22 | 內容長度：13 頁 |
This case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in Indian mobile devices. India, incidentally, was also Nokia’s second-largest market, next only to China. Suddenly, what corporate headquarters considered a routine product advisory for a defective battery resulted in panic in customers after the Indian media widely publicized the potential dangers .....more
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| Nokia India: Battery Recall Logistics - Teaching Note |
| 作者姓名：Charles Dhanaraj; Narendar Sumukadas; P. Fraser Johnson; Monali Malvankar |
| 商品類型： | 商品編號：8B11D003 |
| 出版日期：2011/06/17 | 內容長度：11 頁 |
Teaching note for product 9B11D003.
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| Nokia India: Battery Recall Logistics - PowerPoint Presentation |
| 作者姓名：Charles Dhanaraj; Narendar Sumukadas; P. Fraser Johnson; Monali Malvankar |
| 商品類型： | 商品編號：5B11D003 |
| 出版日期：2011/05/25 | 內容長度：673 頁 |
PowerPoint presentation for product 8B11D003.
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