| Apple Inc.: Price Strategy in India |
| 作者姓名：Mokhalles Mehdi, Lubna Nafees, Shivani Kapoor |
| 商品類型：Case (Pub Mat) | 商品編號：W30121 |
| 出版日期：2023/03/21 | 內容長度：13 頁 |
In 2021, Apple Inc. (Apple), the global manufacturer and seller of consumer electronics, computer software, and online services based in California, was considering entering the domestic market in India. With Tim Cook as leader, the company sold some of the world’s most popular products, including iPad, iPhone, iPod, MacBook, iTunes, Apple Watch, Apple Smart TV, and Apple Music. The company sold its products both through online and physical retail .....more
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| Apple Inc.: Price Strategy in India - Teaching Note |
| 作者姓名：Mokhalles Mehdi, Lubna Nafees, Shivani Kapoor |
| | 商品編號：W30122 |
| 出版日期：2023/03/21 | 內容長度：11 頁 |
Teaching note for product W30121.
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| LIDL: A German Grocer in the United States |
| 作者姓名：Lubna Nafees; Neel Das; Mokhalles Mehdi |
| 商品類型：Case (Pub Mat) | 商品編號：9B19A007 |
| 出版日期：2019/06/03 | 內容長度：10 頁 |
In 2017, the German grocery chain Lidl Stiftung & Co. KG (Lidl) opened its first 20 U.S. stores in the southern states of Virginia, North Carolina, and South Carolina. Key target segments of Lidl were budget-conscious customers, middle-class families with children, and elderly customers on a fixed income. Lidl offered lower prices than its competitors and quickly gained a strong advantage in the marketplace. Despite high early consumer demand, .....more
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| LIDL: A German Grocer in The United States - Teaching Note |
| 作者姓名：Lubna Nafees; Neel Das; Mokhalles Mehdi |
| 商品類型： | 商品編號：8B19A007 |
| 出版日期：2019/06/03 | 內容長度：7 頁 |
Teaching note for product 9B19A007.
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| IKEA India: Expanding to Success |
| 作者姓名：Mokhalles Mehdi; Lubna Nafees; Shriraam S. Bhagavath |
| 商品類型：Case (Pub Mat) | 商品編號：9B18M094 |
| 出版日期：2018/06/28 | 內容長度：11 頁 |
In May 2017, IKEA India’s chief executive officer (CEO) was facing a dilemma. The company had decided to start its business operations in India by opening an experience centre in Hyderabad in November 2018, followed by furniture retail outlets across India by 2025. Key target segments were young, middle-class price-conscious consumers. IKEA India aimed to sell its products at a low price, aligning with its vision. However, the CEO was challenged with .....more
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| IKEA India: Expanding to Success - Teaching Note |
| 作者姓名：Mokhalles Mehdi; Lubna Nafees; Shriraam S. Bhagavath |
| 商品類型： | 商品編號：8B18M094 |
| 出版日期：2018/06/28 | 內容長度：9 頁 |
Teaching note for product 9B18M094.
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| imiAid: Challenges in Scaling Up Business Operations - Teaching Note |
| 作者姓名：Mokhalles Mehdi; Syed Yassir Rizvee |
| 商品類型： | 商品編號：8B16A056 |
| 出版日期：2016/10/24 | 內容長度：7 頁 |
Teaching note for product 9B16A056.
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