| From Bengal to the World: PRAN’s Blueprint for International Growth |
| 作者姓名：Mohammad Osman Gani, Rahat Ahmed Shimanto, Anisur R. Faroque, Lasse Torkkeli |
| 商品類型：Case (Pub Mat) | 商品編號：W44214 |
| 出版日期：2025/07/15 | 內容長度：18 頁 |
In June 2021, the deputy managing director of PRAN-RFL Group (PRAN), an established fast-moving consumer goods company in Bangladesh, faced questions regarding the company’s continued internationalization. PRAN, which had begun by empowering rural agriculture in Bangladesh and had then expanded into processing fruits and vegetables and producing localized food items, had develop a strong national brand in Bangladesh. The company had been expanding .....more
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| From Bengal to the World: PRAN’s Blueprint for International Growth - Teaching Note |
| 作者姓名：Mohammad Osman Gani, Rahat Ahmed Shimanto, Anisur R. Faroque, Lasse Torkkeli |
| | 商品編號：W44215 |
| 出版日期：2025/07/15 | 內容長度：11 頁 |
Teaching note for product W44214.
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