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Walton: Building a Global Brand Through Internationalization
作者姓名:Mohammad B. Rana; Mohammad Tarikul Islam; Nikhilesh Dholakia;
商品類型:Case (Field)商品編號:9B16A001
出版日期:2016/02/12內容長度:15 頁

By 2014, the Walton Group, an electrical goods manufacturer based in Bangladesh, sold its products in over 20 different countries. A decision to utilize the advantages of low labour costs in the company’s home country was made in the early 2000s, which led to an increase in value and permitted rapid international expansion. To achieve Walton’s mission of “Walton at every home,” the company established various specialized support units both inside .....more