| Chapman’s: The COVID-19 Ice Cream Controversy |
| 作者姓名：Miranda R. Goode, Ethan Milne |
| 商品類型：Case (Pub Mat) | 商品編號：W37412 |
| 出版日期：2024/07/26 | 內容長度：10 頁 |
In November 2021, Ashley Chapman, chief operating officer and vice president of Chapman’s Ice Cream, arrived at work to find several of his unvaccinated staff calling for a boycott of the company in response to its recent announcement of plans to increase the hourly rate of its vaccinated employees. The boycott efforts were buttressed by anti-vaccine groups, who urged their supporters to stop purchasing Chapman’s products. Students must adopt a marketing .....more
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| Chapman’s: The COVID-19 Ice Cream Controversy - Teaching Note |
| 作者姓名：Miranda R. Goode, Ethan Milne |
| 商品類型： | 商品編號：W37413 |
| 出版日期：2024/07/26 | 內容長度：8 頁 |
Teaching note for product W37412.
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