| Handu Group: Continued Growth through Business Model Innovation |
| 作者姓名：Di Cai; Mingyong Yu;Mingyu Li;Miao Cui |
| 商品類型：Case (Field) | 商品編號：9B18M150 |
| 出版日期：2018/05/10 | 內容長度：10 頁 |
Handu Group was an online fast fashion apparel brand established in 2006 with headquarters in Jinan, China. The company had successfully adjusted its business models since 2006, transitioning from an unknown seller on the shopping website Taobao into a leading enterprise that owned over 20 subsidiary brands. However, in 2015, fierce competition in the fast fashion apparel market had intensified, with an increasing number of traditional garment companies .....more
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| Handu Group: Continued Growth through Business Model Innovation - Teaching Note |
| 作者姓名：Di Cai; Mingyong Yu;Mingyu Li;Miao Cui |
| 商品類型： | 商品編號：8B18M150 |
| 出版日期：2018/05/10 | 內容長度：11 頁 |
Teaching note for product 9B18M150.
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