| Conroy's Acura: Customer Lifetime Value and Return on Marketing - Teaching Note |
| 作者姓名：Kyle Murray; Mike Moffatt |
| 商品類型： | 商品編號：8B08A01 |
| 出版日期：2008/11/03 | 內容長度：3 頁 |
Teaching note for product 9B08A001.
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| Conroy's Acura: Customer Lifetime Value and Return on Marketing |
| 作者姓名：Kyle Murray; Mike Moffatt |
| 商品類型：Case (Gen Exp) | 商品編號：9B08A001 |
| 出版日期：2008/01/31 | 內容長度：6 頁 |
In the fall of 2006, the president of Conroy's Acura was examining reports of the company's quarterly sales. He was concerned that despite a healthy economy, sales at his dealership were stagnant. The vice-president of sales of Conroy's Acura was constantly coming up with new marketing schemes to boost sales. But the president had difficulty determining how successful past marketing efforts had been in increasing profitability. He needed .....more
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