| Dairy Farmers of Canada: Hard Questions Surrounding ‘Buttergate’ |
| 作者姓名：Michele Martin, Mary Weil, Kelly Hutchinson |
| 商品類型：Case (Pub Mat) | 商品編號：W39409 |
| 出版日期：2024/03/10 | 內容長度：6 頁 |
Dairy Farmers of Canada (DFC) faced a significant public relations challenge following a February 5, 2021, social media post from a Canadian cookbook author questioning if others were also experiencing hard butter that would not soften at room temperature. Very quickly, the post received hundreds of replies in the affirmative, prompting a #Buttergate hashtag that soon spilled into mainstream national and international media coverage. The “Buttergate” .....more
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| Dairy Farmers of Canada: Hard Questions Surrounding ‘Buttergate’ - Teaching Note |
| 作者姓名：Michele Martin, Mary Weil, Kelly Hutchinson |
| | 商品編號：W39410 |
| 出版日期：2024/03/10 | 內容長度：9 頁 |
Teaching note for product W39409.
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