| Container Transportation Company - Teaching Note |
| 作者姓名：Peter C. Bell; Michael Zhang |
| 商品類型： | 商品編號：8B08E05 |
| 出版日期：2008/11/03 | 內容長度：8 頁 |
Teaching note for product 9B08E005.
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| Container Transportation Company |
| 作者姓名：Peter C. Bell; Bai Xiaodong;Michael Zhang |
| 商品類型：Case (Field) | 商品編號：9B08E005 |
| 出版日期：2008/11/03 | 內容長度：4 頁 |
The regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively affecting .....more
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