Teaching note for product 9B21M068.

In early 2021, PepsiCo Inc. (PepsiCo), one of the world’s largest food and beverage companies, was undergoing immense criticism for its role in global health issues including obesity, diabetes, heart disease, malnutrition, and cancer. As far back as 2010, executives at PepsiCo had recognized that “society, people, and lifestyles have changed” and that PepsiCo had no choice but to move in healthier directions. Although PepsiCo had made impressive strides .....more

Meridian Credit Union (Meridian) was a financial co-operative (i.e. credit union) in Ontario, Canada. In its effort to shift from being a niche to a mainstream market player in the financial-services sector, Meridian attempted to challenge the oligopoly of Canada’s big banks. It tried to do this through a responsible, consumer-centric business strategy that aimed to address many of the problems with the financial sector in Canada and around the world. .....more

Teaching note for product 9B18M100.

Teaching note for product 9B15M008.

Teaching note for product 9B13M037.

The co-founder and president of an environmentally friendly moving supply company faces the challenge of expanding his company’s brand. The company, which provides plastic, reusable moving bins and other moving supplies, has branded itself as providing a convenient, affordable and eco-friendly alternative to cardboard moving boxes. The company can expand by setting up additional corporate stores or by selling individual franchises. The co-founder .....more

The Canadian Boreal Forest Agreement (CBFA) had two primary purposes: (1) to protect Canada’s boreal forest from harmful logging practices; and (2) to improve and protect the reputation of Canada’s forest industry and companies. But the CBFA’s ambitious plans overlooked the fundamental challenges associated with the agreement’s implementation. Two years after its signing, the agreement suffers from a severe lack of funding, the withdrawal of one signatory .....more

Teaching note for product 9B13M121.

Teaching note for product 9B12M093.