| Mydoh: Strategizing a Growth Path |
| 作者姓名：Michael Page, Hubert Pun, R. Chandrasekhar, Laura Zhang, Angelique de Montbrun |
| 商品類型：Case (Field) | 商品編號：W45613 |
| 出版日期：2025/07/23 | 內容長度：9 頁 |
In March 2024, the CEO of Mydoh, a Toronto-based fintech, was asked by her board of directors to submit a new growth plan. The fintech had been offering a money management platform since 2021 targeted at a specific demographic: Canadian households with kids and teenagers in the age group of 6–18 years. The board just approved a proposal the CEO made at their meeting to eliminate the monthly subscription fee for the platform’s customers in a bid to .....more
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| Mydoh: Strategizing a Growth Path - Teaching Note |
| 作者姓名：Michael Page, Hubert Pun, R. Chandrasekhar, Laura Zhang, Angelique de Montbrun |
| | 商品編號：W45614 |
| 出版日期：2025/07/23 | 內容長度：5 頁 |
Teaching note for product W45613.
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