| Icon of the Seas: The Largest Cruise Liner in the World - Teaching Note |
| 作者姓名：Michael Taylor, Michael Moorhouse |
| 商品類型： | 商品編號：8B11A006 |
| 出版日期：2012/04/30 | 內容長度：10 頁 |
Teaching note for product 9B11A006.
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| Icon of the Seas: The Largest Cruise Liner in the World |
| 作者姓名：Michael Taylor; Michael Moorhouse |
| 商品類型：Case | 商品編號：9B11A006 |
| 出版日期：2011/09/08 | 內容長度：16 頁 |
This case, previously titled Oasis of the Seas: The Largest Cruise Liner in the World, was updated by the case writers in May 2024.<br><br>The Icon of the Seas is the largest cruise ship ever built and was launched in 2022 in the midst of a financial crisis. Two analysts from ELP Equities, a Florida-based research firm, are trying to determine which cruise customer segments the Icon is targeted at. The information they have gathered allows .....more
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