| Optus Outage: Ethical Communication in a Crisis |
| 作者姓名：Michael McNamara, Yin Fah Foo |
| 商品類型：Case (Pub Mat) | 商品編號：W41863 |
| 出版日期：2025/04/14 | 內容長度：7 頁 |
On November 8, 2023, a sudden and extensive network outage at Singtel Optus Pty Limited (Optus), Australia’s second-largest telecommunications provider, left over 10 million of its customers disconnected. With public safety compromised and essential services disrupted, the CEO of Optus faced an ethical quandary in crisis communication: How could her team balance the need for swift public engagement with the demand for accurate information amid uncertainty .....more
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| Optus Outage: Ethical Communication in a Crisis - Teaching Note |
| 作者姓名：Michael McNamara, Yin Fah Foo |
| 商品類型： | 商品編號：W41864 |
| 出版日期：2025/04/14 | 內容長度：8 頁 |
Teaching note for product W41863.
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