| Gillette's Energy Drain (A) and (B) - Teaching Note |
| 作者姓名：Frank C. Schultz; Michael McCune |
| 商品類型：Note | 商品編號：8B05M26 |
| 出版日期：2005/01/31 | 內容長度：13 頁 |
Teaching note for products 9B05M026 and 9B05M027.
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| Gillette's Energy Drain (A): The Acquisition of Duracell |
| 作者姓名：Frank C. Schultz; Michael McCune |
| 商品類型：Case (Pub Mat) | 商品編號：9B05M026 |
| 出版日期：2005/01/31 | 內容長度：16 頁 |
In 1996, Gillette acquired Duracell batteries for $7.3 billion in stock. The purchase was met with optimism not only by Gillette's senior management and its highly visible director, Warren Buffet, but also Wall Street analysts. The case highlights the numerous challenges that Gillette has encountered since its acquisition of Duracell. Despite the initial enthusiasm, Duracell has proven to be a drain on Gillette's earning and has cost Michael .....more
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| Gillette's Energy Drain (B): Energizer's Acquisition of Schick |
| 作者姓名：Frank C. Schultz; Michael McCune |
| 商品類型：Supplement | 商品編號：9B05M027 |
| 出版日期：2005/01/31 | 內容長度：12 頁 |
This is a supplement to Gillett's Energy Drain (A): The Acquisition of Duracell, product 9B05M026. Highlighted is Energizer's acquisition of Schick. Gillette was just dabbling in batteries but its source of profits always been in razors and blades. Now, that business is under direct threat by Energizer, with its acquisition of Schick. This supplement provides an excellent example of multipoint competition, and raises the question, should Gillette .....more
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