Porter Airlines: A Political Fight for Flight |
作者姓名:Guy L.F. Holburn; Michael Deluce |
商品類型:Case (Pub Mat) | 商品編號:9B09M025 |
出版日期:2009/11/05 | 內容長度:15 頁 |
The case describes the political, regulatory and stakeholder challenges confronting the founder of Porter Airlines, located in Toronto, Ontario, during the 2002/03 period when he was seeking formal permits to launch the airline from Toronto City Centre airport. The case also includes information on the market opportunity for a new airline, enabling students to assess a) the business case for new entry into a hyper-competitive industry, b) the appropriate .....more
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