| SinYi Corporation Expansion Strategy in China - Teaching Note |
| 作者姓名：James E. Hatch; Mia Twu |
| 商品類型： | 商品編號：8B12N006 |
| 出版日期：2012/09/05 | 內容長度：11 頁 |
Teaching note for product 9B12N006.
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| SinYi Corporation Expansion Strategy in China |
| 作者姓名：James E. Hatch; Mia Twu |
| 商品類型：Case (Pub Mat) | 商品編號：9B12N006 |
| 出版日期：2012/09/05 | 內容長度：10 頁 |
The president of SinYi Group was contemplating various ways of growing his highly successful Taiwanese real estate company in the mainland China market. SinYi had initially opened up company-operated branches and in 1999, in an effort to expand more quickly, he had obtained a Coldwell Banker master franchise under a joint SinYi/Coldwell brand. But SinYi’s growth in company-operated and franchised branches in China was still slow. He was considering .....more
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