| Midea Refrigerator: The “Go Global” Odyssey - Teaching Note |
| 作者姓名：Zhiying Liu; Mengxia Zhang |
| 商品類型： | 商品編號：8B17M102 |
| 出版日期：2017/07/26 | 內容長度：7 頁 |
Teaching note for product 9B17M102.
|
| Midea Refrigerator: The “Go Global” Odyssey |
| 作者姓名：Zhiying Liu; Mengxia Zhang; |
| 商品類型：Case (Field) | 商品編號：9B17M102 |
| 出版日期：2017/07/26 | 內容長度：10 頁 |
By 2016, Midea Refrigerator was one of the leading Chinese manufacturers and exporters of refrigerators. Yet despite its broad global product market, the company’s development was stagnant. The high cost of exports had become a disadvantage. Fierce global competition was driving Midea Refrigerator to choose foreign direct investment (FDI) as its next strategic step, and China’s “One Belt, One Road” initiative presented an opportunity for international .....more
|