| TikTok’s Rise to Global Markets |
| 作者姓名：Mengmeng Wang; Noman Ahmed Shaheer Siddiqui; Sali Li; Liang Chen; Jingtao Yi |
| 商品類型：Case (Pub Mat) | 商品編號：9B19M136 |
| 出版日期：2019/11/21 | 內容長度：12 頁 |
TikTok was a short-video sharing app based in China. On November 9, 2017, TikTok’s parent company, the Chinese tech company Beijing ByteDance Technology Co. (ByteDance), announced a strategic acquisition of Musical.ly, a popular short-video sharing app based in the United States. With more than 100 million users and similar features to TikTok, Musical.ly was a powerful competitor for TikTok’s international expansion into the North American markets. .....more
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| TikTok’s Rise to Global Markets - Teaching Note |
| 作者姓名：Mengmeng Wang; Noman Ahmed Shaheer Siddiqui; Sali Li; Liang Chen; Jingtao Yi |
| 商品類型： | 商品編號：8B19M136 |
| 出版日期：2019/11/21 | 內容長度：16 頁 |
Teaching note for product 9B19M136.
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