| Pulse Candy: Sustaining the Brand Differentiation |
| 作者姓名：Ritu Mehta; Mayank More |
| 商品類型：Case (Pub Mat) | 商品編號：9B18A032 |
| 出版日期：2018/01/06 | 內容長度：8 頁 |
In April 2015, the Dharampal Satyapal Group introduced a new hard-boiled candy in three states in India. The candy, named Pulse, had a distinctive raw-mango flavour and a spicy, tangy taste. It quickly became popular. Within two years, Pulse candy surpassed ?3 billion in sales and became the leader in the hard-boiled candy segment, beating leading national and international brands. The company achieved all of this with a small advertising budget and .....more
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| Pulse Candy: Sustaining the Brand Differentiation - Teaching Note |
| 作者姓名：Ritu Mehta; Mayank More |
| 商品類型： | 商品編號：8B18A032 |
| 出版日期：2018/01/06 | 內容長度：12 頁 |
Teaching note for product 9B18A032.
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