| East Coast Lifestyle: Expanding a Regional Apparel Brand - Teaching Note |
| 作者姓名：Ethan Pancer; Anna Ferguson;Maxwell Poole |
| 商品類型：Note | 商品編號：8B17A035 |
| 出版日期：2017/09/06 | 內容長度：10 頁 |
Teaching note for product 9B17A035.
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| East Coast Lifestyle: Expanding a Regional Apparel Brand |
| 作者姓名：Ethan Pancer; Anna Ferguson;Maxwell Poole; |
| 商品類型：Case (Field) | 商品編號：9B17A035 |
| 出版日期：2017/06/09 | 內容長度：9 頁 |
In its first three years, East Coast Lifestyle, a Nova Scotia-based apparel company and one of Canada's fastest-growing business ventures, sold more than 500,000 products and received plenty of publicity from celebrities who wore its gear. To continue its substantial growth, the company needed a market that offered room for expansion. In early 2017, the 25-year-old chief executive officer faced several options, including developing the company’s .....more
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