| Fancam: A New Channel Management Strategy |
| 作者姓名：Michael Goldman; Maximillian Duran |
| 商品類型：Case (Field) | 商品編號：9B19A037 |
| 出版日期：2019/07/31 | 內容長度：10 頁 |
In its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the structure and incentives of the reseller channel were becoming too difficult for the business to manage. By February 2015, Fancam's chief executive officer was considering how to fix the firm's .....more
|
| Fancam: A New Channel Management Strategy - Teaching Note |
| 作者姓名：Michael Goldman; Maximillian Duran |
| 商品類型： | 商品編號：8B19A037 |
| 出版日期：2019/07/31 | 內容長度：9 頁 |
Teaching note for product 9B19A037.
|