| Paramount Pictures: The Transformers Dilemma and Warner Bros.: The Harry Potter Dilemma - Teaching Note |
| 作者姓名：Neil Bendle; Matt Boswick |
| 商品類型： | 商品編號：8B12A024 |
| 出版日期：2012/05/07 | 內容長度：9 頁 |
Teaching note for products 9B12A024 and 9B12A025.
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| Paramount Pictures: The Transformers Dilemma |
| 作者姓名：Neil Bendle; Matt Boswick |
| 商品類型：Case (Pub Mat) | 商品編號：9B12A024 |
| 出版日期：2012/05/07 | 內容長度：10 頁 |
This and the Warner Bros. Pictures: The Harry Potter Dilemma case are set in December 2010 and show industry consultants thinking about how to market the final installments of very successful movie franchises. Both Paramount Pictures and Warner Bros. Pictures want to market their movies to gain the greatest gross revenue (i.e. box office ticket revenue). Each company must take into account the scheduling of the other players in the market. The cases .....more
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| Warner Bros. Pictures: The Harry Potter Dilemma |
| 作者姓名：Neil Bendle; Matt Boswick |
| 商品類型：Case (Pub Mat) | 商品編號：9B12A025 |
| 出版日期：2012/05/07 | 內容長度：10 頁 |
This and the Paramount Pictures: The Transformers Dilemma case are set in December 2010 and show industry consultants thinking about how to market the final installments of very successful movie franchises. Both Paramount Pictures and Warner Bros. Pictures want to market their movies to gain the greatest gross revenue (i.e. box office ticket revenue). Each company must take into account the scheduling of the other players in the market. The cases .....more
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