| Bauer Hockey: Navigating a Sponsorship Crisis |
| 作者姓名：Mary Weil, Kima Daneshvari |
| 商品類型：Case (Field) | 商品編號：W37075 |
| 出版日期：2024/05/23 | 內容長度：14 頁 |
On October 10, 2022, Mary-Kay Messier, vice-president global marketing of Bauer Hockey (Bauer), was faced with a difficult decision on the future of Bauer’s sponsorship of Hockey Canada. Hockey Canada was experiencing widespread fallout from sexual assault allegations and the source of money that Hockey Canada paid in various settlements. Messier was planning to share Bauer’s position with Hockey Canada before publicly announcing the decision on October .....more
|
| Bauer Hockey: Navigating a Sponsorship Crisis - Teaching Note |
| 作者姓名：Mary Weil, Kima Daneshvari |
| 商品類型： | 商品編號：W37076 |
| 出版日期：2024/05/23 | 內容長度：12 頁 |
Teaching note for product #
|
| Bauer Hockey: Navigating a Sponsorship Crisis - Epilogue |
| 作者姓名：Mary Weil, Kima Daneshvari |
| 商品類型：Supplement | 商品編號：W37077 |
| 出版日期：2024/05/23 | 內容長度：4 頁 |
Supplement for product #
|