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Solectric: Market Entry Decisions under Uncertainty
作者姓名:Martin J. Bliemel; Elicia M.A. Maine;
商品類型:Case (Gen Exp)商品編號:9B16M004
出版日期:2016/02/22內容長度:10 頁

Solectric was a small solar power venture located in Sydney, Australia. The founder was an academic entrepreneur who was planning to return to his academic career. A new business development manager had been hired to explore and enter markets with varying degrees of uncertainty and potential profitability. The capital was running out and an unfocused strategy was exacerbating negligible sales revenues. Together, they were faced with the decision of .....more