| Lighting Up Philips' Asian Entertainment Activities (B) - TN |
| 作者姓名：Koen H. Heimeriks; Mark Gunther; Margrit Lelieveld; |
| | 商品編號：8B14M019 |
| 出版日期：2014/04/16 | 內容長度：9 頁 |
Teaching note for product 9B14M019.
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| Lighting Up Philips' Asian Entertainment Activities (B) |
| 作者姓名：Koen H. Heimeriks; Mark Gunther; Margrit Lelieveld; |
| 商品類型：Case (Field) | 商品編號：9B14M019 |
| 出版日期：2014/04/16 | 內容長度：8 頁 |
The case illustrates how Philips’ new venture integration team applies a new capability, captured in the “sales integration approach” (SIA), to organically grow its Asian Professional Lighting Entertainment activities. The capability, designed for acquisition integration, has previously helped realize substantial growth (or sales) synergies in a recent acquisition. The main challenge is to understand how to apply the SIA to realize organic (instead .....more
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