| Competing with Patanjali: Can You Bend Like the Baba? |
| 作者姓名：Hari Bapuji; Rod E. White; Marissa Sanwald |
| 商品類型：Case (Pub Mat) | 商品編號：9B18M039 |
| 出版日期：2018/04/24 | 內容長度：15 頁 |
Since being founded in 2006, Patanjali Ayurved Ltd. had emerged as a major player in India’s fast-moving consumer goods sector. The company differentiated its products with a unique mix of Indian nationalism, yoga spiritualism, social welfare motives, and natural/Ayurvedic ingredients. In combination with low prices and a low-cost position, this strategy challenged the incumbent multinational and conventional Indian competitors. As a result, competitors, .....more
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| Competing with Patanjali: Can You Bend Like the Baba? - Teaching Note |
| 作者姓名：Hari Bapuji; Rod E. White; Marissa Sanwald |
| 商品類型： | 商品編號：8B18M039 |
| 出版日期：2018/04/24 | 內容長度：16 頁 |
Teaching note for product 9B18M039.
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| Patanjali: Swadeshi Jeans or Foreign Shores? - Teaching Note |
| 作者姓名：Rod E. White; Hari Bapuji; Marissa Sanwald |
| 商品類型： | 商品編號：8B17M079 |
| 出版日期：2017/07/25 | 內容長度：12 頁 |
Teaching Note for product 9B17M079.
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