Alexandria Confectionery & Chocolate Company (trading as Corona), led by chief executive officer Shady Farid, grappled with a post-pandemic downturn in sales, weakened brand image, and heightened competition in the chocolate, biscuit, and chocolate spread markets. Faced with an urgent need for revitalization, Farid contemplated strategic adjustments, with an emphasis on enhanced brand perception and consumer insights. To succeed, he had to leverage .....more

Teaching note for product W34126.

The case explores the challenges faced by the leader of the El Dandara tribes in Egypt, as he confronts the disappointing results of an assessment on the status of women within his tribe. Despite being praised for his leadership style, the assessment reveals a significant gap in female empowerment within the tribe. Hashem, known for his transformative initiatives, had initiated a project to uplift women in his tribe. Now faced with the need to reassess .....more

Teaching note for product W34647.

The case study revolves around Amir Hashem El Dandarawy, the leader of the El Amara tribe in Upper Egypt, who faces two pressing conflicts. El Dandarawy must navigate these conflicts, mediate between the embattled families, and assert his tribe's rights while maintaining neutrality and integrity. The case examines El Dandarawy's leadership style; prominent Western leadership models such as servant leadership, transformational leadership, situational .....more

Teaching note for product W34656.

Breadfast is an online grocery delivery retailer founded by Mostafa Amin, Muhammad Habib, and Abdallah Nofal in Egypt in 2017. The three co-founders are now contemplating international expansion into new markets to further grow their revenues and diversify geographically. They have decided to investigate expanding into nearby Tunisia and the Kingdom of Saudi Arabia (KSA). Therefore, they must examine the macroeconomic environment and the food and .....more

Teaching note for product W33470.

On May 12, 2016, the founder and development manager of Democrata, was considering the future of his clothing store, in light of an increase in visitors to the area from different regions of Lebanon. Democrata was a clothing and apparel store founded in 1974, providing the latest fashion trends to both women and men. It offered major brands and basic casual and formal wear at competitive prices for customers in all income ranges. With success and .....more

Teaching note for product 9B20M025.