| Taming the Dragon: Cummins In China (Condensed) (Traditional Chinese version) |
| 作者姓名：Charles Dhanaraj; Maria Morgan; Jing Li; Paul W. Beamish |
| 商品類型：Case | 商品編號：9B05MT34 |
| 出版日期：2007/02/23 | 內容長度：17 頁 |
This case documents more than 15 years of U.S.-based Cummins, a global leader in diesel and allied technology, and its investment activities in China. While the macro level indicators seem to suggest the possibility to hit $1 billion in revenues in China by 2005, there were several pressing problems that put into question Cummins' ability to realize this target. Students are presented with four specific situations and must develop an appropriate .....more
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| Taming the Dragon: Cummins in China (Condensed) |
| 作者姓名：Charles Dhanaraj; Maria Morgan; Jing Li; Paul W. Beamish |
| 商品類型：Case (Field) | 商品編號：9B05M034 |
| 出版日期：2005/09/22 | 內容長度：15 頁 |
This case documents more than 15 years of U.S.-based Cummins, a global leader in diesel and allied technology, and its investment activities in China. While the macro level indicators seem to suggest the possibility to hit $1 billion in revenues in China by 2005, there were several pressing problems that put into question Cummins' ability to realize this target. Students are presented with four specific situations and must develop an appropriate .....more
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