| Superb Trucks LP: How to Conduct a Field Experiment - Teaching Note |
| 作者姓名：Mansur Khamitov; Matthew Thomson; |
| | 商品編號：8B15A025 |
| 出版日期：2015/05/29 | 內容長度：5 頁 |
Teaching note for product 9B15A025.
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| Superb Trucks LP: How to Conduct a Field Experiment |
| 作者姓名：Mansur Khamitov; Jodie Whelan; Matthew Thomson; |
| 商品類型：Case (Gen Exp) | 商品編號：9B15A025 |
| 出版日期：2015/05/29 | 內容長度：8 頁 |
In August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company’s trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experiment? .....more
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