| Nexa: Maruti Suzuki's Premium Dealership Network - Teaching Note |
| 作者姓名：Boishampayan Chatterjee; Manas Paul; Parijat Upadhyay; Neel Das |
| 商品類型： | 商品編號：8B16A040 |
| 出版日期：2016/09/21 | 內容長度：8 頁 |
Teaching note for product 9B16A040.
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| Nexa: Maruti Suzuki's Premium Dealership Network |
| 作者姓名：Boishampayan Chatterjee; Manas Paul; Parijat Upadhayay; Neel Das; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16A040 |
| 出版日期：2016/09/21 | 內容長度：10 頁 |
In July 2015, the largest automobile company in India, Maruti Suzuki India Limited (MSIL), took the initiative to improve its market penetration in a particular category of the passenger car market—the premium segment. Although MSIL was the current market leader in India’s entry-level car segment, the company had not been successful in establishing itself as a dominant player in the premium segment—a segment that had seen intense competition since .....more
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