| The Rise of TikTokers: Future-Proofing an Emerging Social Media Business in the Wake of Regulatory Threat |
| 作者姓名：Maeva Lestrelin, Charlotte Cloutier |
| 商品類型：Case (Pub Mat) | 商品編號：W32001 |
| 出版日期：2023/06/27 | 內容長度：6 頁 |
In July 2019, 15-year-old Charli D’Amelio posted a dance video on the relatively new social media platform TikTok and became a TikTok sensation, soon becoming the first person to reach 50 million followers on the app and earning her a spot in the Guinness World Records. TikTok’s meteoric rise, however, was at risk of being short-lived. In 2020, the US government was concerned about the app’s rapid expansion and threatened to ban it in the United States. .....more
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