| Uncertainty and Entrepreneurial Action at Readeo.com - Teaching Note |
| 作者姓名：J. Robert Mitchell; Madiha Khan |
| 商品類型： | 商品編號：8B12M072 |
| 出版日期：2012/08/13 | 內容長度：15 頁 |
Teaching note for product 9B12M072.
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| Uncertainty and Entrepreneurial Action at Readeo.com |
| 作者姓名：J. Robert Mitchell; Madiha Khan |
| 商品類型：Case (Field) | 商品編號：9B12M072 |
| 出版日期：2012/06/28 | 內容長度：2 頁 |
In 2009, an entrepreneur believes in the potential of Readeo, his idea for a website that combines the love of reading with video calling. He sees Readeo as a solution that would allow, for example, his son to interact and spend quality time connecting with his grandparents. The entrepreneur has several important factors to consider as he works to launch his website. The case explores the challenges that he faces in the midst of uncertainty. While .....more
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