| Tesla: Internationalization from Singapore to China - Teaching Note |
| 作者姓名：Christopher Williams; Umair Shafique;Adnan Kayssi;Wanyi Zhao;Agata Barczyk;Lukasz Gluszynski;Jacqueline You Jing |
| 商品類型： | 商品編號：8B15M074 |
| 出版日期：2015/10/08 | 內容長度：10 頁 |
Teaching note for product 9B15M074.
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| Tesla: Internationalization from Singapore to China |
| 作者姓名：Christopher Williams; Umair Shafique;Adnan Kayssi;Wanyi Zhao;Agata Barczyk;Lukasz Gluszynski; |
| 商品類型：Case (Pub Mat) | 商品編號：9B15M074 |
| 出版日期：2015/08/10 | 內容長度：10 頁 |
Elon Musk, the CEO of the U.S.-headquartered Tesla Motors (Tesla), was considering how the company should enter the Chinese market. Less than a year earlier, Tesla had exited Singapore after disappointing results only six months after entering that promising market. There were several questions that the company would have to answer in order to formulate an appropriate entry strategy for China. First, could the company learn from its experiences in .....more
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