| Kinbor from Guangbo: Reinventing Planner Journals through Intrapreneurship - Teaching Note |
| 作者姓名：Lucas Liang Wang, Lin Huang, Vincent Kuo |
| | 商品編號：W28572 |
| 出版日期：2022/12/15 | 內容長度：6 頁 |
Teaching note for product W28571.
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| Kinbor from Guangbo: Reinventing Planner Journals through Intrapreneurship |
| 作者姓名：Lucas Liang Wang, Lin Huang, Vincent Kuo |
| 商品類型：Case (Field) | 商品編號：W28571 |
| 出版日期：2022/12/15 | 內容長度：12 頁 |
Kinbor, a pioneer and top brand of creative planner journals in China, was launched in 2015 by Guangbo Group (Guangbo), a leading stationery manufacturer and worldwide exporter. In January 2022, Jessie Yu—Kinbor’s, founder and general manager— was facing several urgent issues in moving the start-up forward. Like many intrapreneurial projects, Kinbor was only contributing a small fraction to Guangbo’s total annual revenues, so pressure to boost sales .....more
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