| New Zealand Native Oils: Taking a Skincare Start-Up International? - Teaching Note |
| 作者姓名：Lucas Liang Wang, Herbert Sima |
| 商品類型： | 商品編號：W41578 |
| 出版日期：2025/04/24 | 內容長度：8 頁 |
Teaching note for product W41577.
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| New Zealand Native Oils: Taking a Skincare Start-Up International? |
| 作者姓名：Lucas Liang Wang, Herbert Sima, Lianxi Zhou |
| 商品類型：Case (Field) | 商品編號：W41577 |
| 出版日期：2025/04/24 | 內容長度：10 頁 |
In June 2024, the founder of New Zealand Native Oils (NZ Oils) was facing the critical decision of whether to take her business international or remain domestic. She established NZ Oils six years earlier to produce and market skin care products made of organic extracts from manuka and other native plants in New Zealand. The start-up had grown rapidly since its inception within the domestic market, especially during the COVID-19 period, when demand .....more
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